Helps Promote
Trade Show Producers Host Before and After Event Virtual Trade Shows to Help Promote/Extend Their Physical Trade Shows
Show producers host a pre and post show to help promote their next physical trade show.
A “pre” show is a way to promote and get exhibitors and attendees pumped up about the upcoming physical show. Attendees can get a sneak preview of exhibitors, special guests, events and more at the virtual preshow. Exhibitors can chat live with attendees, upload videos and give out coupons to redeem at the physical show. The virtual preshow objective is to generate more leads and boost the attendance of the physical show in a rich, 3D social networking environment.
Hosting a virtual “post” show is a great way to communicate with all of your attendees after the physical show has ended. Exhibitors can host live seminars, display videos, audio tapes, slideshows and issue coupons. The virtual post show can be used as a second profit center to compliment exhibitor’s physical offerings. A date and time can be announced at the physical show to avoid competition in attendance. Flyers can be handed out and a mass email sent out to all the attendees to inform them of the upcoming virtual post show.
After the virtual post show event, the trade show can become a venue for virtual events between physical shows. This is a great way to make more revenue and continue communication with attendees anytime throughout the year. Producers and exhibitors will enjoy all the same benefits and opportunities of a post show whenever they feel the need.
These shows are pay- per- click for the exhibitors and the virtual show platform provider will split the revenue 50/50 with producers. Exhibitors will enjoy being in total control over their finances, while helping to promote their physical offering.
The virtual platform provider will also give producers access to a web administration panel to monitor results of their trade show. Producers will be able to view attendance numbers and see what interactive elements in the platform are working best for them.
Hosting a pre and post virtual show to compliment a physical trade show can be extremely lucrative for both producers and exhibitors. A preshow will boost the overall attendance and knowledge of the physical show and the post show will act as a follow up profit center after the physical show has ended. A pay- per- click system will put money back into the pockets of the producers and allow exhibitors to have total control over their finances. Creating a virtual events venue between physical shows is a wonderful way to make more money and leads while increasing the engagement between exhibitors and attendees throughout the year.
About the Author
Kaelyn Hillerich is the Account Executive for Virtual E, Inc. Virtual E, Inc. has recently launched the first, virtual 3D trade show marketplace platform Virtual E Trade Shows. Kaelyn specializes in sales and marketing. If you are interested in expanding your current physical trade show offering contact Kaelyn today for a virtual tour at 502-276-5249 or kaelyn.hillerich@virtualeinc.com.
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